Gold Rolling Papers Attract Smokers With Money to Burn
By JOANNA PRISCO
Historically, hand-rolling cigarettes was an economical alternative to purchasing commercial packs. But a new product has taken the ritual to a luxurious counterpoint and is attracting self-described ballers within the hip-hop community as well as other, ahem, high rollers.
Shine Papers are 24K rolling papers combining edible gold leaf with a slow-burning interior paper. Prices range from $55 to $60 for a pack of 12, depending upon whether they are purchased directly from the company or on Amazon.com.
“It’s definitely not an everyday product because of the price point,” said Shine Papers owner Dave D., who declined to provide a last name. “But the people who feel like they are that person are showing a lot of support for it and returning to reorder.”
The papers are intended for use with cigars or legal smoking herbs, according to the company’s website. But the Shine Papers Twitter profile strikes a different tone.
“Roll up on a party with 24K gold joints!” it reads.
Likewise, tweets and Instagram photos tagging Shine Papers indicate that not many customers are using the product to smoke St. John’s wort or yerba.
