Global rent-a-car brand enters Caribbean

ST LOUIS, USA — Enterprise Holdings is franchising the use of its Enterprise Rent-A-Car brand to several Caribbean operators. These franchisees include Guyane Car in French Guiana, LAM in Martinique and SGLV in Guadeloupe. These new operations further expand the international footprint of the Enterprise brand. With an extensive network of locations in neighborhoods and at airports throughout the world, Enterprise is internationally known for everyday low car hire rates and outstanding service. Peter Smith, vice president of global franchising for Enterprise Holdings, said: “The introduction of the Enterprise brand to these important markets means international travelers and local residents will be able to experience first-hand our signature customer service and convenient rental process.” French Guiana, Guadeloupe and Martinique are popular tourist destinations. According to the Caribbean Tourism Organization, almost 25 million tourists visited the Caribbean in 2012. On the mainland, French Guiana is well-positioned to receive international travelers, with direct flights throughout South America, the Antilles and France. Travelers to these destinations are often attracted to the picturesque tropical landscapes and wide array of vacation activities.