Beyoncé and the Heritage of the Black Cowboy

 A Recognition Whose Time Has Come (Guest Column)

With the release of “Texas Hold ‘Em,” Compton Cowboy Randy Savvy writes that the song marks “a bold assertion of her rightful place in the country music legacy”
Beyonce

Parkwood Entertainment

From the reactions of certain corners of the media, you would think the release of Beyonce’s “Texas Hold ’Em” was a radically transgressive cultural moment — a bold assertion of Black identity within country music. However labeling it as such overlooks a much broader and more profound cultural shift.

Beyonce’s performance was but a crest on a wave of a much larger Black country revival, a movement that’s finding its parallel in fashion, as highlighted by Pharrell Williams’ recent collaboration with Louis Vuitton (Clothing that Beyonce wore at this year’s Grammy Awards). Together, they signal the rise of the Black cowboy — a resurgence that’s often mistakenly perceived as a novel trend. Yet, neither Beyoncé’s foray into country music nor the emergence of Black cowboy aesthetics in high fashion are new developments. They are, instead, contemporary expressions of a rich and longstanding heritage.

While Bey’s foray into the genre has met with resistance from those who traditionally gatekeep the boundaries of country music, it couldn’t have come at a more opportune time. It lays bare the underlying tensions in a genre often perceived as monolithic and serves as a catalyst for a broader discussion about inclusion, heritage, and the evolving identity of American music.

Beyonce, a Southern-born artist with roots deep in Texas, embodies the essence of American culture. Her journey into country music is not an anomaly but a return to her origins, a nod to a genre that is quintessentially American. Raised in Houston, Texas, Beyoncé’s roots are deeply embedded in a cultural milieu where Black, Tejano, and Indigenous influences intersect, shaping a more inclusive definition of country music. Her actions are not a plea for acceptance by the industry’s gatekeepers but rather a bold assertion of her rightful place in the country music legacy.

For decades, the contributions of Black artists to country music have been overshadowed by a narrative that has favored a whitewashed version of its history. The movement to reclaim this lost history in country music is not just about rectifying past wrongs; it is about enriching the present and future of the genre where artists like Rhiannon Giddens, who plays banjo on “Texas Hold’em,” is finally recognized for her contribution to a genre that long ago manufactured the myth that country music was solely about the lives of poor white people.

Black faces have always been a part of the fabric of this genre. Same with its instrumentation. The banjo, long considered born in Appalachia, is an African invention.

It is about recognizing artists like DeFord Bailey, a harmonica virtuoso and the first Black star of the Grand Ole Opry, and acknowledging the impact of artists like Linda Martell, who trailblazed a path for Black women in country music. Their stories, much like those of the Black cowboys, are not separate threads but are woven into the very fabric of the genre’s history.

As the Compton Cowboy, I have spent most of my life rewriting the script of the American cowboy, shattering the myth that it is an exclusively white archetype. The erroneous belief that Black people are not intrinsic to country music and country life negates the rich, varied tapestry of American culture. To be Black and country is to dismantle a narrative that has long been imposed and to acknowledge the true, inclusive essence of the country identity.

L.A.-based music artist Randy Savvy, also known as the Compton Cowboy.

L.A.-based music artist Randy Savvy, also known as the Compton Cowboy.

For decades, the contributions of Black artists to country music have been overshadowed by a narrative that has favored a whitewashed version of its history. This parallels the way the legacy of Black cowboys has been marginalized in the story of the American West despite that nearly one in four cowboys were Black at the turn of the century. In both realms, there is a rich tapestry of African-American influence that has been integral, yet not adequately acknowledged.

As we witness this cultural moment, it’s crucial to reflect on our values and aspirations as a nation. Embracing the diversity that strengthens us and the art that unites us allows us to acknowledge and celebrate every thread that weaves into the rich tapestry of American culture. The rise of Black country music and the Black cowboy is not just about a genre or this season’s fashion, it’s about redefining American cultural symbols and challenging the narratives that have confined our understanding of heritage.

Randy Savvy is a horseman and recording artist who has dedicated his life to preserving and promoting the legacy of Black cowboys in America. His debut single, “High Horse,” drops on March 8 followed by a mixtape, Street Country Vol 1: Once Upon a Time in Compton, in collaboration with Audio Chateau Records.

logo

Related posts

Snoop Dogg, Babyface & Kanye West Celebrate Charlie Wilson’s Star on Hollywood Walk of Fame

Snoop Dogg, Babyface & Kanye West Celebrate Charlie Wilson’s Star on Hollywood Walk of Fame

Tyler, the Creator, Jimmy Jam & Terry Lewis and Chanté Moore were also among the music peers and fans honoring everyone's favorite uncle. By Gail Mitchell Snoop Dogg and Charlie Wilson pose during the Hollywood Walk of Fame star ceremony...

50 Cent Offers to Buy REVOLT After Diddy Sexual Assault Lawsuits: ‘I’ll Give You a Few Dollars’

50 Cent Offers to Buy REVOLT After Diddy Sexual Assault Lawsuits: ‘I’ll Give You a Few Dollars’

  The tongue-in-cheek comment comes after Diddy announced his resignation from the TV network following three separate lawsuits. By Stephen Daw 11/28/2023 As Sean “Diddy” Combs continues to do damage control amid his ongoing legal troubles, 50...

‘Mr. Big Stuff’ Singer Jean Knight Dies at 80

‘Mr. Big Stuff’ Singer Jean Knight Dies at 80

The 1971 hit was her first single for Stax Records. By Gil Kaufman Jean Knight, the R&B singer best known for her 1971 hit “Mr. Big Stuff” died at 80 on Wednesday (Nov. 22). “New Orleans and the music world mourns the loss of one its most treasure musical daughters, Jean...